BRAND IMAGE MANAGEMENT
Have you ever wondered whether your brand was communicating your business clearly or efficiently enough? Have you considered the reality that a streamlined consistent brand could certainly help your bottom-line?
Branding these days can encompass so much more than just your logo, collateral, storefront etc. What business owners tend to forget is that your brand can also be your smile, your temperament, and your personality, adding up to the whole package of how you present your business! This is where we come in, to assist you in creating your perfect business image and honing the unique sparkle that only you have and carrying that image and sparkle into everything you put out into the world.
Is your strength in your expertise but not in your marketing, presentation or sales skills? We can help with that. This could mean fashion styling, redoing your creative assets, re-writing your bios and website content, setting up your blog or social media, and even helping you create goals, pursue your wish-list and get to your dream accomplishments!
We will work with you as if we were you in-house team to identify the characteristics that make you spectacular, and then focus on getting those attributes across to your prospective demographic!
Our consulting packages can be priced from $350+ depending on your business needs. All of our services are tailored and created as per YOUR specific goals! Whether you need us for an hour, a month, a season, or a lifetime, we will work our hardest to deliver authentic, genuine advice and service in the most loving way possible because you and your business will become part of our identity as well and we will make our mission to ensure your success!.
We can't wait to help you grow and shine in the BEST possible light!
PUBLICITY & PR SERVICES
Great PR campaigns can replicate millions of dollars worth of ad placement. We’ll work with you to develop a PR strategy to introduce as many people as possible to your company.
Here’s what’s included with our PR services:
Strategic Campaign Development: Creative campaign development is one of our favorite parts of the job – it’s also a critical aspect of your overall PR strategy. We’ll work with you to identify stories that the media will be likely to latch onto, and then work to get the word out via press release, direct email, social media and content initiatives.
Targeting Media Contacts: We have carefully cultivated a list of personal contacts – from TV to print and in between. This enables us to pitch your brand directly to reporters and segment producers.
At Kristen Rose Image Consulting, it's our job to investigate which questions your ideal audience is asking and the heart at what they’re looking for. We will stop at nothing to over-analyze your prospective consumer, discover who they are and what they truly need and want. Armed with that knowledge, it's our primary goal to empower you through your online messaging; answering these questions before they have even been asked.
Your image needs a consistent message to accompany any opportunity current or prospective clients have to explore why YOU can supply the ideal the answer to their questions, and ultimately their needs.
We take the time to research your company and personally make it our mission to make your story our own. Consider us your in-house story-telling team. We will work for you and with you to ensure your company is represented in the most eloquent and authentic way possible.
Our copywriting fees are assessed on a project by project basis, and we will work hard to adequately and fairly charge as per the time it will take us to perfect your story!
If needed - initial setup or reorganization of Facebook business page(s) with included training on best posting standards and practices for each to work together as a team in building an (unpaid) organic following.
Unique Posts – These posts should be a combination of custom graphics, calls to action to visit the website and company-based news.
Content Promotion – Every form of content we write, should be promoted on your social media. It will improve your SEO as well.
Engagement with Other Pages – We encourage you to engage with other pages to help catch the eye of complementary, non-competing businesses.
Creating Custom Images – Our basic graphic design knowledge enables us to create custom social media graphics as needed.
Customer Service – When people are unsatisfied or satisfied, they’ll often head to social media to have a voice. We’ll answer the comments/reviews received promptly and courteously.
Facebook Ads – Ad concept and copywriting, management of the campaign, stock photo or custom graphic, & custom audience targeting.
If your brand has the ability to incorporate image dense marketing, we can work together to choose the coordinating content and imagery that coincides with the lifestyle and interests of the ideal client.
Ad management – You provide the budget and together we will manage the targeting and monitoring of Instagram and Facebook as a complimenting campaign.
Hashtags - We will cultivate hashtags for everyday posting and unique hastags for business cataloging.
Images – We will only use images that you and we have the rights to. They will be licensed stock photos, custom graphics (up to two per week as needed) and photos that you provide us with.
Houzz, Snapchat, LinkedIn etc.
The only reason we grouped these together is that the businesses or personalities that truly need them can be very different. If these are the focus of your image needs, we certainly dedicate a large amount of our time to represent you and help you represent yourself in the most best way possible.
Daily Tweets – Much of your content should be self promotional since Twitter is basically an online journal for your brand or personality.
Interacting for PR Purposes – One of the most effective uses of Twitter is as a PR tool. Journalists are active on Twitter, and regularly use it to find sources to quote in their articles. This is one of the best ways Twitter can deliver ROI.
Customer Service – We’ll monitor for people tweeting about your brand, even if they don’t tag you directly. If something great is posted about you, we’ll make sure to retweet, favorite and let everyone know.
Hashtag Creation and Management – It's valuable to keep track of trending hashtags, and when appropriate, join the conversation. This will help increase visibility of your brand and grow your following.
Pinterest and their "Buy" button have revolutionized the retail market as well as online retail such as Ebay and Etsy.
Grow Following - We will work to make sure you follow key influencers in your field and associated contacts as established by you.
Posting – We can automate pins though a outsource company such as Boardbooster or Tailwind to boost engagement and following.
Youtube is one of the most popular social media platforms in the world. People use it to learn, to engage, to teach and most importantly to be entertained.
Through our expertise in Google AdWords, we can us ads to access your great video's best potential! Don't have a video? We have the best connections to point you in the right direction and can help you with concept, site location and styling if needed.